CAT CANADA

VP OF MARKETING
Bobbie and BOBBIE FOR CHANGE

Cat Canada is Bobbie's VP of Marketing and Bobbie for Change, the mom-founded and led pediatric nutrition company and third-largest fully integrated formula manufacturer in the US. She brings years of CPG and agency experience to Bobbie, helping to create their signature activism-focused and customer-centric impact marketing approach.

As a bold and empathetic marketer, Cat runs teams across the marketing organization, including Bobbie for Change, the social impact and advocacy arm of the business, working to bring Bobbie’s mission to life: to shake the stigma on formula feeding while creating a parenting culture of confidence, not comparison. And it’s working! Bobbie’s award-winning marketing has been recognized by FastCompany’s Brands That Matter in 2022 and 2023, Fortune’s Change The World List 2023, and a Bronze Anthem Award for their work driving awareness for the maternal mortality crisis.

After nearly twenty years in sunny San Diego, she recently settled in Northern California with her husband and two sons.